Klaviyo is an all-in-one marketing automation platform used primarily by e-commerce companies to create, manage and analyze targeted and personalized email marketing campaigns. It enables users to segment customers based on behavioral and demographic data, reduce abandoned shopping carts, improve customer engagement, perform in-depth analytics and integrate with other e-commerce and marketing tools, making it a valuable tool for increasing sales and building customer relationships.
Klaviyo-setting
To add Klaviyo to existing web shops built by IAMD, you need to contact support.
In order to forward events related to orders (Order placed, Order canceled....) to Klaviyo, you must set up the link.
You can do this at Settings -> CMS -> Klaviyo
link Enable.
A popup will appear where you can enter the public and private keys. How to create these keys is explained below the image.
How to create Klaviyo API keys
You can read more about how to create an API key to interface with Klaviyo in this separate help desk article.
What data is synchronized
You can read in this separate helpdesk article more about exactly what data is synchronized once your web shop is integrated with Klaviyo.