This help desk article provides more information on what data is synchronized to Klaviyo once the link to it is built into your webshop.
There are two types of information sent to Klaviyo and they are:
order status updates
All products ordered by a user
Klaviyo also offers the possibility to start tracking events on your webshop itself. This is also explained me all the possibilities thereafter.
Status updates of the order
At each new order and sales order status update, the new status and content of the order is forwarded to Klaviyo.
These are:
User profile
Name
Email
First name
Surname
From the order itself:
Order Id
Order Number
Order status name
Orderstatus enum value
Payment status
Department
PO number
Order type
Total delivery weight
Payment URL (if webshop order with online payment)
Payment method
List of names of all order lines
List of all product manufacturers
Currency
Total discount on the order (in EUR)
Total discount on the order in currency
Total excluding VAT (in EUR)
Total excluding VAT in currency
Total incl. VAT (in EUR)
Total incl. VAT in currency
Delivery address
Billing address
Old status
Of the individual items in the order:
Productid
Product code
SKU (= product code. Required by Klaviyo)
Product name
Brand of product
Order line name
Total including VAT (in EUR)
Total discount (in EUR)
Total discount in currency (in EUR)
Total excluding VAT (in EUR)
Total excluding VAT in currency
Stock price in currency
Number
Overview of all products ordered from customer
To send targeted emails, Klaviyo receives notification of all products purchased by a user.
Each message contains the order ID and order number and following product details
Product id
Product code
SKU (= product code. Required by Klaviyo)
Product name
Brand of product
Order line name
Total including VAT (in EUR)
Total discount (in EUR)
Total discount in currency (in EUR)
Total excluding VAT (in EUR)
Total excluding VAT in currency
Stock price in currency
Number
What data can be collected on a webshop
Only logged in users can be tracked. This is to be in line with the General Data Protection Regulation (AVG / GDPR).
The tracking of user actions must be in the terms and conditions of the web shop.
At each Klaviyo event, the user's current data is forwarded:
Email
First name
Family name
Company
The various events that can be tracked are:
Viewing a product
Viewing a product catalog
Subscribing to the newsletter
Start placing the order
Registering a new user account
Add a product to the shopping cart.
Doing a search on the webshop.
Below you can read for each event exactly what data we send to Klaviyo.
When viewing a product
We will then forward the following fields:
Product name
ProductId
Product code
SKU (= product code, required by Klaviyo)
URL (= url of product page viewed)
When viewing a product catalog
We will then forward the following fields:
Catalog name
Catalog URL (=url of catalog viewed)
Subscribe to the newsletter
When a user registers for your newsletter, only his/her email address is forwarded to Klaviyo.
Start-of-checkout
When a user begins to place the actual order through the web shop, the following data is forwarded to Klaviyo:
URL of checkout page
List of names of all items in the shopping cart
Total value of the shopping cart (including VAT and including discounts)
Items in shopping cart
For each item in the shopping cart, we provide the following data:
Product ID
Product name
Number
Pricing (including VAT and including discounts)
Price (including VAT and including discounts)
When creating a new account on the webshop (registration)
When a user registers on the web shop we forward the following fields:
Email
First name
Family name
Company
Speak title
ID of portal user
When adding an item to shopping cart
When a user adds a product to the shopping cart we forward the following fields:
Product name
Productid
Price (including VAT and including discounts)
Number added
Url to checkout page
All items in the shopping cart
When searching on the webshop
When the user searches for products in via the search bar we forward their search.